Total Benefits Replacement
Expertise Provided
Communication strategy
Creative
Project management
Translation services
G6 Hospitality faced a critical challenge in its employee benefits program, characterized by two main issues:
1. Total Benefits Replacement: The existing employee benefits offerings were not meeting the needs of the workforce, leading to low satisfaction and impacting employee retention and recruitment efforts. This led G6 to a complete overhaul of its benefits package to better align with employee expectations and market standards.
2. Low enrollment due to cost barriers: The company was experiencing significantly low participation rates in its benefits programs, primarily attributed to the high costs associated with these offerings.
Compounding these challenges is the company's diverse workforce, which includes a substantial Spanish-speaking population. This demographic factor adds complexity to the benefits communication and engagement process, as language barriers may be contributing to a lack of understanding and utilization of available benefits[1].
The company needed to address these issues comprehensively to create a more effective, accessible, and inclusive benefits program that caters to the diverse needs of its entire workforce while remaining financially viable for both the company and its employees.
Client
G6 Hospitality Group
Year
2021-2022
Industry
Hospitality / Hotel
Location
Dallas, TX
Key Accomplishments
Benefits Change
Result: Re:form created a comprehensive solutions-based approach, resulting in significant improvements in employee benefits engagement and satisfaction. The multi-faceted strategy included a change management plan and multifaceted-communications strategy. As a result:
Employee satisfaction with the benefits program increased significantly, as measured by post-implementation surveys.
Benefits enrollment saw a substantial increase of 18%, indicating improved engagement and perceived value among employees.
The company successfully met its HR benefits budget targets, achieving a balance between enhanced offerings and cost management.
Spanish Population
Result: All communications and support channels were made available in both English and Spanish, addressing the needs of the company's diverse workforce and ensuring equal access to information.
Ongoing Education and Support:
Regular benefits education sessions, both in-person and virtual, were conducted throughout the year, not just during open enrollment. A dedicated benefits support team, including Spanish-speaking representatives, was established to assist employees year-round.
New Benefits Fair Website
Result: An engaging online portal was created to simulate an in-person benefits fair, allowing employees to explore options, attend webinars, and chat with benefits specialists at their convenience.
This incorporated personalized, bilingual benefits guides, carrier information, carrier contact information, and additional resources.
A series of short, engaging videos in both English and Spanish were produced, breaking down complex benefits information into easily digestible content.
“Justin and his team listened to our needs, developed a comprehensive plan that addressed things in ways we didn’t think of. Working with him was a fantastic experience.”
— Tyler Jacobon, Dallas, TX