Your reference point for thought leadership and communication guidance

Now’s the Time: Getting Creative and Getting Help with Your Open Enrollment Communications

Now’s the Time: Getting Creative and Getting Help with Your Open Enrollment Communications

Your organization likely devotes a significant budget to create a comprehensive benefits package – one that helps you attract and retain the best talent in today’s competitive marketplace. While some employees go through a plan meticulously, most often find the options confusing, resulting in last-minute or poor choices during open enrollment — or worse, they don’t enroll.  It eats away at their overall experience.

Read More
Internal Communication Audits - Steps for Success
Justin Brunner Justin Brunner

Internal Communication Audits - Steps for Success

The past 12 months have been a challenge. Now’s the time to initiate a communications audit for your internal communications. You’ll be able to develop the right messages and use effective channels. Here are tips on conducting a successful audit.

Read More
Employee Activism:  Embracing New Ideas Can Benefit Business for all the Right Reasons
Justin Brunner Justin Brunner

Employee Activism: Embracing New Ideas Can Benefit Business for all the Right Reasons

Companies that embrace diversity and inclusion in all aspects of their business statistically outperform their peers. If organizations find that employee engagement needs a boost, embracing the activism can be an ideal launchpad. Incorporating the causes of equality, diversity matched with inclusion, and good stewardship of the planet’s resources and its people can be a win for everyone.

Read More
Begin Open Enrollment Planning NOW
Justin Brunner Justin Brunner

Begin Open Enrollment Planning NOW

The process of finalizing employee benefits plans — along with designing, reviewing, editing, printing and distributing related materials — often faces a Q4 crunch in the best of times. Organizations can proactively embrace open enrollment planning now — even if you have no idea what benefits will be offered or which carrier to go with. There is so much you can do before those decisions are made!

Read More
5 Ways to Engage Remote Workforces
Thought leadership Justin Brunner Thought leadership Justin Brunner

5 Ways to Engage Remote Workforces

Remote workforces require new ways of communication and collaboration. If you don’t have teams that are committed to your organization’s mission, current project priorities and their colleagues, you cannot possibly succeed. Burnout, frustration and turnover will occur. Keeping in touch provides increased engagement and project advancement. Check out these five ways to effectively interact with your teams.

Read More
Returning to Work: Are you Ready?
Justin Brunner Justin Brunner

Returning to Work: Are you Ready?

While returning to work may be good for the economy, short term decisions have long-term implications. Business leaders should consider organizational facets — from employee safety and cleanliness to organizational structure and employee privacy — prior to reopening. Here are some key considerations for determining a return-to-work plan.

Read More
Employee Assistance Programs: Get the word out
Justin Brunner Justin Brunner

Employee Assistance Programs: Get the word out

Employee stress levels are likely higher these days, given the upheaval to routines and COVID-19 restrictions. This is true whether they are locked down and working from home or venturing out into the world, and their workplaces, on a daily basis. Employers want their employees to feel safe and secure —even in remote environments — as well as provide resources to deal with certain challenges. This is an ideal time to remind them about your organization’s Employee Assistance Program (EAP).

Read More
5 Ways to Stay Productive While Working From Home
Justin Brunner Justin Brunner

5 Ways to Stay Productive While Working From Home

With many offices closed, millions of Americans suddenly find themselves navigating the challenges of working from home. It can be hard to stay productive outside of your normal work setting, so it’s important to make sure you have a proper plan to make it work. Check out these five important tips to kickstart your productivity.

Read More
Communicating well-being — more important than ever?
Justin Brunner Justin Brunner

Communicating well-being — more important than ever?

The coronavirus pandemic has undermined employees’ sense of well-being in unfathomable ways. With so many people working remotely, homeschooling their children, and availability of resources while worrying about income loss, it’s more important than ever to provide information and outreach your team can use to weather this crisis.

Read More
Crisis Communication: Now’s the time for action
Justin Brunner Justin Brunner

Crisis Communication: Now’s the time for action

Maintaining a sense of leadership and trust is vital during any crisis. Don’t let misinformation and conflicting stories cause ambiguity and anxiety. Organizations should provide transparent, reassuring, and consistent information; learn how with these tips.

Read More
Editing and Proofreading: What’s the Big Deal?
Justin Brunner Justin Brunner

Editing and Proofreading: What’s the Big Deal?

Have you ever hit “publish” too quickly? Given a presentation and noticed a typo? Creating good content is more than putting a few words on a page and hitting “publish.” The writing and editing process takes time—from concepts and production to editing and proofreading. Here’s some advice—and a downloadable guide—to help you conduct an efficient and thorough review.

Read More
Up Your Open Enrollment Game With These 5 Email Hacks
Justin Brunner Justin Brunner

Up Your Open Enrollment Game With These 5 Email Hacks

Email remains one of our most important tools in announcing important company initiatives such as Annual Enrollment. The challenge is crafting a message that stands out above the rest. Well-crafted email cuts through an employee’s inbox noise and drives them to participate. Take these 5 email marketing tips and tricks to improve response and increase engagement.

Read More